Rajesh Lifespaces Mumbai – Advertising in Mumbai

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Global whips up a storm for Whirlpool – Outdoor Advertising

Global Advertisers crossed yet another milestone after successfully executing a nation-wide campaign for Whirlpool. Mumbai-based Outdoor giant makes competitors get up and take notice with its Pan-India campaign for reputed international electronics brand.

The campaign has through its careful calibration of sites, strategies and scale managed to create quite a buzz for Whirlpool and has also caught the imagination of its competitors in the electronic white goods sector.

Global advertisers to campaign for U’khand flood victims

Jun 28, 2013

 

Mumbai: Global Advertisers, India’s premier outdoor agency urges Mumbaikars to help Uttarakhand flood victims by donating in Prime Minister Relief Fund. Stranded pilgrims in the affected areas of U’khand are fighting like a warrior against the death. Those who are alive are living in extreme weather condition with scarcity of food, medicine and shelter. Uttarakhand has observed this as the most horrible natural disaster in the history of the state. “U’kahnd is going through the worst crisis of all times. Through our huge display, we request to the people of Mumbai to donate in PM’s relief fund generously.” said, Sanjeev Gupta,MD, Global Advertisers.

For the record, Global Advertisers has been involved in several social awareness campaigns such as Save the Girl Child, Ogaan Cancer Foundation, Blood Donation, Medical Camps, Book Donation, Go Green Campaign, Sr. Citizen Help Initiative, Clothes & Food Donation Programmes, Don’t Drink and Drive initiative and many more.

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Global News: Outdoor Asia

Global Advertisers featured in Outdoor Asia, Industry’s best magazine for OOH medium.

Global Advertisers launches Live Chat & Skype for advertisers

In this fast paced life when advertisers get everything ready for their marketing campaign, they feel blessed. In the present scenario where meeting project deadlines, launching of new product or services on time, certainly adds value to brand’s image. Therefore, to make an advertisers life easy, it becomes very important to save their time and energy. Hence, India’s premier outdoor agency Global Advertisers has revolutionized the old approach of meetings, discussions and interactions by setting up an online business model. Now, advertisers can save their time and get the best deals for outdoor campaign by just clicking onto Global’s official website. The LIVE CHAT & SKYPE account of Global Advertisers will immediately connect the user with Global’s representative.

Sanjeev Gupta, MD, Global Advertisers, says “to save time, energy and improve the quality of customer relationship, we have started LIVE CHAT services. We believe that in an era of digital communication, the presence of a company on various digital platforms help the business to grow in manifolds. This initiative will further enhance our reach, reduce the time-gap and expedite the execution of outdoor campaign.”

To avail these services, advertisers will have to submit their details online including name, mobile number and their requirement. This information will be directed to Global’s representative immediately who will take over the chat.

Five things that a marketer should know about Outdoor Advertising

Mumbai, May 2nd, 2013
Now a days when a brand is launched in a market, it comes with a back up of innovative strategy to create lasting impact on customers. Like a child, a brand wants to become the favorite of their target customer who has enormous exposure of various other products of same category. The challenge comes when a marketer wants to create multiple touch points to connect with the consumer.Here comes the requirement of Outdoor Advertising when a brand wants to reach out to local communities, markets, offices and colleges.

Outdoor advertising has become as much important as other traditional media such as TV, Print, Radio and Digital. Commenting on this, Sanjeev Gupta, MD, Global Advertisers says “In an era of smart phones and rocket science, the fundamentals of promotion have not changed. Our industry plays a pivotal role in making of a brand. In our attempt to maintain the cost-effectiveness of OOH medium, we at Global Advertisers make customized plans for every industry including Real Estate, Entertainment, FMCG, Banks and more. Even a small retailers can run an outdoor campaign. Digital displays have further strengthened our medium. Innovative solutions such as 3-D cutouts, wall wraps and mobile displays have been giving 100 percent return on every penny spent.”

The flagship tool of OOH media is ‘Billboards/Hoardings” which stand tall on the roads like a messenger for a brand. In India 80 percent companies prefer hoardings followed with bus, rail and other ambient media tools. These formats cover specific routes, traffic junctions and convey the message to TG. The larger than life presence of OOH media creates an impression on customers and enhance brand re-call value.Therefore, a marketer can actually reduce the marketing budget.

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Global Advertisers creates buzz for MCHI-Credai property exhibition 2013

Mumbai:   The ‘MCHI CREDAI Property 2013, the prestigious 21st Real Estate and Housing Finance Exhibition, invites home buyers to the sprawling MMRDA Grounds from April 11 to 14, 2013. Global Advertisers, India’s premier outdoor advertising agency, has created the buzz for the exhibition through an outdoor campaign that employs imposing giant-size billboards across Mumbai.

The campaign has already generated intense curiosity among buyers through a larger than life billboards that carry the message ‘Mumbai makes me happy; where dreams come true’.

The stage is all set to showcase Mumbai’s heritage and some current and future iconic landmarks stand tall as proof of a future-ready Mumbai.

The participants of MCHI-CREDAI property exhibition said that they have never seen a campaign like this. The members of MCHI are also very happy with the response they are attracting through outdoor advertisement.  The campaign has been conceptualised by  Amit Gupta from Global who suggested that they should deploy big hoardings for MCHI campaign. His advice has resulted in desired impact on prospective clients of MCHI-CREDAI property exhibition 2013.

Global’s MCHI-Credai Exhibition outdoor displays span the entire Mumbai Metropolitan Region (MMR):

Western Line: Marine Drive, Dadar, Mahim, Juhu, Andheri, Kandivali, Peddar Road, Prabhadevi, Santacruz, Jogeshwari, Goregaon, Malad, Borivali, Bandra, Santacruz,Worli, Dahisar, Virar, Khar, Boisar, Vasai, Nalasopara and Mumbai Central.

Central Line: Thane, Sion, Byculla, Powai, Vikroli, Parel, Mulund Kalyan, Ambernath

Harbor Line: Vashi, Panvel, Shahad, Kurla, Chembur

The exhibition is yet another real estate feather in Global Advertisers’ cap this year. The agency has become synonymous with success when it comes to real-estate OOH campaigns in Mumbai that include mega brands like Wadhwa Builders, Rajesh Lifespaces, HubTown, Dosti Group, Rosa Bella , Kalpatru, Mantri, Ajmera Realty; Ekta World, India Bulls Real Estate, Hiranandani Constructions, Kanakia Spaces, Nirmal lifestyle- Sports City, Rustomjee and many more.

Amit Gupta, Joint Director-Sales, Global Advertisers, says, “The core value of our business is honouring what we commit to our clients. No matter what it takes we ensure that we deliver the best packages at most competent rates with 360 degree visibility to our clients. Our team at Global is known for fresh ideas, and innovative strategies that help us achieve goals set by our clients. It helps that our new schemes, rotational and barter plans have become very popular with our real-estate developer clients in Mumbai.”

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Pt. Jasraj has been awarded with 5th Glory Awards 2013

Pt. Jasraj, Anup Jalota, Sanjeev Gupta and others

Mumbai, Jan 20, 2013 (Washington Bangla Radio) Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists.

Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma Vibhushan Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center in Worli.

On the occasion, Sanjeev Gupta, M. D. of  Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”

Pt. Jasraj has been awarded at 5th Glory Awards 2013

Posted by: admin Posted date: January 20, 2013 In: Asia, Entertainment | comment : 0

CAPTION: Sanjeev Gupta, Pt.Jasraj and Anup Jalota.

Mumbai: Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists. Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma vibhushan -Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center, Worli,Mumbai.

On the occasion, Sanjeev Gupta, M. D. of Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”

Billboards gained momentum in 2012

Large size canvases, colourful illumination, strategic location, dynamic and   zbold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding,
communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most–Effective’ OOH media.

In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.

Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.

Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”

Global Advertisers expands its reach in Thane

Amongst the fastest growing satellite towns in India, Mumbai’s extension-Thane has shown promising growth pattern this year. With more than a million population, growing offices and residential buildings
Thane is the most preferred market for marketers. Interestingly, the spending power of discerning customers of Thane has also increased significantly.
No wonder! Every brand is trying to tap the market here. Therefore, Global Advertisers- India’s premier out-of-home agency has acquired strategic hoarding site in Thane to give a unique opportunity to brand promoters.

Global’s new hoarding of super size 120×40 is located at Ghodbunder Road giving an advertiser, larger than life image for their brand.

Sanjeev Gupta, MD, Global Advertisers says that “the hoarding is extremely powerful in nature; thousands  Automobile and Real-estate would get highest benefit from this site.”

Founded In 1996, Global’s expertise includes excellent media planning, market research, strategic hoarding   locations and 24X7 assistance. The big army of Global Advertisers includes mobile vans, taxi, bus    shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms.