Global Advertisers, India’s leading outdoor agency in its class, has been roped in to create outdoor buzz for the soon-to-be-released comedy movie Mere Dost Picture Abhi Baki Hai, starring Sunil Shetty, Rajpal Yadav and Udita Goswami.
As part of the mandate, Global Advertisers is conducting a promotional campaign for the film through its premium hoardings across Mumbai.
Sanjeev Gupta, managing director, Global Advertisers, said, “We have engaged best of our hoardings to promote this movie across Mumbai. The campaign has been tailored to tap audiences of all age groups. In our endevour to promote Bollywood, Global has introduced various attractive offers for the film industry for this monsoon season that have benefited several clients. We are glad to add Mere Dost Picture Abhi Baki Hai to our achievements.”
The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ‘Shanghai’, Tere Naal Love Ho gaya’, ‘and ‘Dirty Pictures’ in 2011.
‘Mere Dost Picture Abhi Baki Hai’ will release on July 20, 2012. The movie is being promoted by Filmy Box Movies
Global ONN the mark
Leading OOH agency promotes ONN, the new premium inners brand from Lux Hosiery
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Outdoor Campaign – ONN (SRK _ Lux Innerwear) |
While the ONN TVC, has already hit the market and created buzz with the concept ‘What you wear is actually who you are’, powered byGlobalAdvertisers, the outdoor campaign to promote ONN kicked off on May 1.
Lux Hosiery, the well-known hosiery brand, which owns ONN, roped in The King of Bollywood Shahrukh Khan in an all-new look as its brand ambassador. As the product mainly targets youth, Global has used strategically relevant hoardings across Mumbai to drive the brand message home.
Commenting on the Campaign, Sanjeev Gupta, Chairman and MD of Global Advertisers said, “It is a matter of pride for us to be associated with a well-known brand like ONN. We were clear that we wanted to do our bit to make ONN the top most choice for youth in India. It helps that the hoardings are at strategic locations and the creative is so stunningly original. We have executed the campaign seamlessly and are confident that it will create the desired impact for ONN.”
Point of View – Building the perfect property
Spot on!
I thoroughly enjoyed reading Rajasrshi Bhattacharjee’s article ‘Building the perfect property’ in the latest issue of Business Standard. In the article, Ramanujam Sridhar of brand-comm rightly recognises that ‘The property you are trying to create needs to be close to your core proposition’.
Several brand campaigns fall flat because they fail to keep this simple insight in mind. I know this is true from my 16 years in outdoor media solutions business.
I hope to see a similar article on the art and skill on using outdoor media to build a brand in my favourite media publication.
Thank you for doing such a great job.
Sanjeev Gupta
MD, Global Advertisers
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| Global Advertisers – Tata Nano – Outdoor Advertising |
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| Global Advertisers – Amul – Hoarding in Mumbai |
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| Global Advertisers – Titan Eye – OOH Campaign |
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| Global Advertisers – Amul – Out – of – Home Advertising |
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| Global Advertisers – Baskin Robbins – OOH Campaign |
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| Global Advertisers – Amul – Best Hoarding in Mumbai |
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| Global Advertisers – Amul – Outdoor Advertising in Mumbai |
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| Global Advertisers – Tata Nano – Outdoor Advertising |
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| Global Advertisers – Amul – Hoarding in Mumbai |
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| Global Advertisers – Titan Eye – OOH Campaign |
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| Global Advertisers – Amul – Out – of – Home Advertising |
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| Global Advertisers – Baskin Robbins – OOH Campaign |
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| Global Advertisers – Amul – Best Hoarding in Mumbai |
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| Global Advertisers – Amul – Outdoor Advertising in Mumbai |
Effective leaders understand that delegating work is half of time management
Time management is rarely aproblem for leaders who understand people management. Why put quality and efficiency at risk by trying to manage too many things at the same time? Why indeed when you can get team members to do it for you?By Sanjeev Gupta
In other words, if you are good with people, you will know how to create, work in and lead a team that takes on your workload and leaves you to strategize, lead and innovate. For a leader, this means identifying, nurturing and monitoring people who can share some of the work that one does in the course of a normal workday.
Of course, one has to understand that a leader still has to be grounded, informed and vigilant for every shift in the emotional climate of his workplace to stay on top of the situation. This is because the energy of a team cannot rise above the enthusiasm of its leader.
Sanjeev Gupta is the MD of Global Advertisers, a 360 degree OOH media solutions company, known for its innovative offerings, media-mix plans and value-for-money approach
Creative Advertising Campaigns 