Pt. Jasraj has been awarded with 5th Glory Awards 2013

Posted on January 21, 2013 by The Optimum Pick in Billboard Advertising

Pt. Jasraj, Anup Jalota, Sanjeev Gupta and others

Mumbai, Jan 20, 2013 (Washington Bangla Radio) Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists.

Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma Vibhushan Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center in Worli.

On the occasion, Sanjeev Gupta, M. D. of Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”

Pt. Jasraj has been awarded at 5th Glory Awards 2013

Posted by: admin Posted date: January 20, 2013 In: Asia, Entertainment | comment : 0

CAPTION: Sanjeev Gupta, Pt.Jasraj and Anup Jalota.

Mumbai: Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists. Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma vibhushan -Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center, Worli,Mumbai.

Billboards gained momentum in 2012

Posted on December 26, 2012 by The Optimum Pick in Billboard Advertising

Large size canvases, colourful illumination, strategic location, dynamic and zbold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding,
communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most–Effective’ OOH media.

In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.

Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.

Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”

Building the perfect property

Posted on May 30, 2012 by The Optimum Pick in Billboard Advertising

Point of View – Building the perfect property

Spot on!

I thoroughly enjoyed reading Rajasrshi Bhattacharjee’s article ‘Building the perfect property’ in the latest issue of Business Standard. In the article, Ramanujam Sridhar of brand-comm rightly recognises that ‘The property you are trying to create needs to be close to your core proposition’.

Several brand campaigns fall flat because they fail to keep this simple insight in mind. I know this is true from my 16 years in outdoor media solutions business.

I hope to see a similar article on the art and skill on using outdoor media to build a brand in my favourite media publication.

Thank you for doing such a great job.

Sanjeev Gupta

MD, Global Advertisers