Rajesh Lifespaces Mumbai – Advertising in Mumbai

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Global whips up a storm for Whirlpool – Outdoor Advertising

Global Advertisers crossed yet another milestone after successfully executing a nation-wide campaign for Whirlpool. Mumbai-based Outdoor giant makes competitors get up and take notice with its Pan-India campaign for reputed international electronics brand.

The campaign has through its careful calibration of sites, strategies and scale managed to create quite a buzz for Whirlpool and has also caught the imagination of its competitors in the electronic white goods sector.

Global Advertisers launches Live Chat & Skype for advertisers

In this fast paced life when advertisers get everything ready for their marketing campaign, they feel blessed. In the present scenario where meeting project deadlines, launching of new product or services on time, certainly adds value to brand’s image. Therefore, to make an advertisers life easy, it becomes very important to save their time and energy. Hence, India’s premier outdoor agency Global Advertisers has revolutionized the old approach of meetings, discussions and interactions by setting up an online business model. Now, advertisers can save their time and get the best deals for outdoor campaign by just clicking onto Global’s official website. The LIVE CHAT & SKYPE account of Global Advertisers will immediately connect the user with Global’s representative.

Sanjeev Gupta, MD, Global Advertisers, says “to save time, energy and improve the quality of customer relationship, we have started LIVE CHAT services. We believe that in an era of digital communication, the presence of a company on various digital platforms help the business to grow in manifolds. This initiative will further enhance our reach, reduce the time-gap and expedite the execution of outdoor campaign.”

To avail these services, advertisers will have to submit their details online including name, mobile number and their requirement. This information will be directed to Global’s representative immediately who will take over the chat.

Global Advertisers creates buzz for MCHI-Credai property exhibition 2013

Mumbai:   The ‘MCHI CREDAI Property 2013, the prestigious 21st Real Estate and Housing Finance Exhibition, invites home buyers to the sprawling MMRDA Grounds from April 11 to 14, 2013. Global Advertisers, India’s premier outdoor advertising agency, has created the buzz for the exhibition through an outdoor campaign that employs imposing giant-size billboards across Mumbai.

The campaign has already generated intense curiosity among buyers through a larger than life billboards that carry the message ‘Mumbai makes me happy; where dreams come true’.

The stage is all set to showcase Mumbai’s heritage and some current and future iconic landmarks stand tall as proof of a future-ready Mumbai.

The participants of MCHI-CREDAI property exhibition said that they have never seen a campaign like this. The members of MCHI are also very happy with the response they are attracting through outdoor advertisement.  The campaign has been conceptualised by  Amit Gupta from Global who suggested that they should deploy big hoardings for MCHI campaign. His advice has resulted in desired impact on prospective clients of MCHI-CREDAI property exhibition 2013.

Global’s MCHI-Credai Exhibition outdoor displays span the entire Mumbai Metropolitan Region (MMR):

Western Line: Marine Drive, Dadar, Mahim, Juhu, Andheri, Kandivali, Peddar Road, Prabhadevi, Santacruz, Jogeshwari, Goregaon, Malad, Borivali, Bandra, Santacruz,Worli, Dahisar, Virar, Khar, Boisar, Vasai, Nalasopara and Mumbai Central.

Central Line: Thane, Sion, Byculla, Powai, Vikroli, Parel, Mulund Kalyan, Ambernath

Harbor Line: Vashi, Panvel, Shahad, Kurla, Chembur

The exhibition is yet another real estate feather in Global Advertisers’ cap this year. The agency has become synonymous with success when it comes to real-estate OOH campaigns in Mumbai that include mega brands like Wadhwa Builders, Rajesh Lifespaces, HubTown, Dosti Group, Rosa Bella , Kalpatru, Mantri, Ajmera Realty; Ekta World, India Bulls Real Estate, Hiranandani Constructions, Kanakia Spaces, Nirmal lifestyle- Sports City, Rustomjee and many more.

Amit Gupta, Joint Director-Sales, Global Advertisers, says, “The core value of our business is honouring what we commit to our clients. No matter what it takes we ensure that we deliver the best packages at most competent rates with 360 degree visibility to our clients. Our team at Global is known for fresh ideas, and innovative strategies that help us achieve goals set by our clients. It helps that our new schemes, rotational and barter plans have become very popular with our real-estate developer clients in Mumbai.”

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Pt. Jasraj has been awarded with 5th Glory Awards 2013

Pt. Jasraj, Anup Jalota, Sanjeev Gupta and others

Mumbai, Jan 20, 2013 (Washington Bangla Radio) Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists.

Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma Vibhushan Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center in Worli.

On the occasion, Sanjeev Gupta, M. D. of  Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”

Pt. Jasraj has been awarded at 5th Glory Awards 2013

Posted by: admin Posted date: January 20, 2013 In: Asia, Entertainment | comment : 0

CAPTION: Sanjeev Gupta, Pt.Jasraj and Anup Jalota.

Mumbai: Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists. Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma vibhushan -Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center, Worli,Mumbai.

On the occasion, Sanjeev Gupta, M. D. of Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”

Billboards gained momentum in 2012

Large size canvases, colourful illumination, strategic location, dynamic and   zbold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding,
communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most–Effective’ OOH media.

In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.

Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.

Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”

Prime Hoardings in Mumbai – Global Advertisers

Global Advertisers – Louis Philippe

Global Advertisers – Colours Tv

Global Advertisers – Fastrack

Global Advertisers – Telon

Global Advertisers – Manyavar

Global Advertisers – Tata Manza

Global Advertisers – Sony TV

Global Advertisers creates buzz for ‘Mere Dost Picture Abhi Baki Hai’

 

Global Advertisers, India’s leading outdoor agency in its class, has been roped in to create outdoor buzz for the soon-to-be-released comedy movie Mere Dost Picture Abhi Baki Hai, starring Sunil Shetty, Rajpal Yadav and Udita Goswami.

 

As part of the mandate, Global Advertisers is conducting a promotional campaign for the film through its premium hoardings across Mumbai.

 

Sanjeev Gupta, managing director, Global Advertisers, said, “We have engaged best of our hoardings to promote this movie across Mumbai. The campaign has been tailored to tap audiences of all age groups. In our endevour to promote Bollywood, Global has introduced various attractive offers for the film industry for this monsoon season that have benefited several clients. We are glad to add Mere Dost Picture Abhi Baki Hai to our achievements.”

 

The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ‘Shanghai’, Tere Naal Love Ho gaya’, ‘and ‘Dirty Pictures’ in 2011.

 

‘Mere Dost Picture Abhi Baki Hai’ will release on July 20, 2012. The movie is being promoted by Filmy Box Movies

Global Advertisers Congratulates SRK and KKR Team

 

Global ONN the mark

 

 

     Leading OOH agency promotes ONN, the new premium inners brand from Lux Hosiery

Outdoor Campaign – ONN (SRK _ Lux Innerwear)

While the ONN TVC, has already hit the market and created buzz with the concept ‘What you wear is actually who you are’, powered byGlobalAdvertisers, the outdoor campaign to promote ONN kicked off on May 1.

Lux Hosiery, the well-known hosiery brand, which owns ONN, roped in The King of Bollywood Shahrukh Khan in an all-new look as its brand ambassador. As the product mainly targets youth, Global has used strategically relevant hoardings across Mumbai to drive the brand message home.

 Commenting on the Campaign, Sanjeev Gupta, Chairman and MD of Global Advertisers said, “It is a matter of pride for us to be associated with a well-known brand like ONN. We were clear that we wanted to do our bit to make ONN the top most choice for youth in India. It helps that the hoardings are at strategic locations and the creative is so stunningly original. We have executed the campaign seamlessly and are confident that it will create the desired impact for ONN.”

 

 

Building the perfect property

Point of View – Building the perfect property

Spot on!

 

 

I thoroughly enjoyed reading Rajasrshi Bhattacharjee’s article ‘Building the perfect property’ in the latest issue of Business Standard. In the article, Ramanujam Sridhar of brand-comm rightly recognises that ‘The property you are trying to create needs to be close to your core proposition’.

 

Several brand campaigns fall flat because they fail to keep this simple insight in mind. I know this is true from my 16 years in outdoor media solutions business.

 

I hope to see a similar article on the art and skill on using outdoor media to build a brand in my favourite media publication.

 

Thank you for doing such a great job.

 

Sanjeev Gupta

MD, Global Advertisers