Global advertisers to campaign for U’khand flood victims

Jun 28, 2013

 

Mumbai: Global Advertisers, India’s premier outdoor agency urges Mumbaikars to help Uttarakhand flood victims by donating in Prime Minister Relief Fund. Stranded pilgrims in the affected areas of U’khand are fighting like a warrior against the death. Those who are alive are living in extreme weather condition with scarcity of food, medicine and shelter. Uttarakhand has observed this as the most horrible natural disaster in the history of the state. “U’kahnd is going through the worst crisis of all times. Through our huge display, we request to the people of Mumbai to donate in PM’s relief fund generously.” said, Sanjeev Gupta,MD, Global Advertisers.

For the record, Global Advertisers has been involved in several social awareness campaigns such as Save the Girl Child, Ogaan Cancer Foundation, Blood Donation, Medical Camps, Book Donation, Go Green Campaign, Sr. Citizen Help Initiative, Clothes & Food Donation Programmes, Don’t Drink and Drive initiative and many more.

Join us on: www.globaladvertisers.in/

 

Global News: Outdoor Asia

Global Advertisers featured in Outdoor Asia, Industry’s best magazine for OOH medium.

Global Advertisers launches Live Chat & Skype for advertisers

In this fast paced life when advertisers get everything ready for their marketing campaign, they feel blessed. In the present scenario where meeting project deadlines, launching of new product or services on time, certainly adds value to brand’s image. Therefore, to make an advertisers life easy, it becomes very important to save their time and energy. Hence, India’s premier outdoor agency Global Advertisers has revolutionized the old approach of meetings, discussions and interactions by setting up an online business model. Now, advertisers can save their time and get the best deals for outdoor campaign by just clicking onto Global’s official website. The LIVE CHAT & SKYPE account of Global Advertisers will immediately connect the user with Global’s representative.

Sanjeev Gupta, MD, Global Advertisers, says “to save time, energy and improve the quality of customer relationship, we have started LIVE CHAT services. We believe that in an era of digital communication, the presence of a company on various digital platforms help the business to grow in manifolds. This initiative will further enhance our reach, reduce the time-gap and expedite the execution of outdoor campaign.”

To avail these services, advertisers will have to submit their details online including name, mobile number and their requirement. This information will be directed to Global’s representative immediately who will take over the chat.

Billboards gained momentum in 2012

Large size canvases, colourful illumination, strategic location, dynamic and   zbold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding,
communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most–Effective’ OOH media.

In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.

Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.

Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”

Building the perfect property

Point of View – Building the perfect property

Spot on!

 

 

I thoroughly enjoyed reading Rajasrshi Bhattacharjee’s article ‘Building the perfect property’ in the latest issue of Business Standard. In the article, Ramanujam Sridhar of brand-comm rightly recognises that ‘The property you are trying to create needs to be close to your core proposition’.

 

Several brand campaigns fall flat because they fail to keep this simple insight in mind. I know this is true from my 16 years in outdoor media solutions business.

 

I hope to see a similar article on the art and skill on using outdoor media to build a brand in my favourite media publication.

 

Thank you for doing such a great job.

 

Sanjeev Gupta

MD, Global Advertisers

Outdoor Advertising Agency in Mumbai – Global Advertisers

Star News – Global Advertisers

Amul – Global Advertisers

Kotak Mahindra – Global Advertisers

Canvas – Global Advertisers

Mandate – Global Advertisers

Bank of Baroda – Global Advertisers

R City Mall – Global Advertisers

Partymanao.com – Global Advertisers

Runwal – Global Advertisers

Movies Ok – Global Advertisers

Magnet Mall – Global Advertisers

Newsmakers Achievers Awards 2012

 

Global Advertisers joins hands with Ogaan Cancer Foundation to spread awareness about Breast Cancer

Mumbai : Global Advertisers, the leading agency in OOH innovation, reiterated its keen focus on social communication by extending its support to the NGO Ogaan Cancer Foundation, which works to spread awareness and raise funds for helping patients with breast cancer.

Breast cancer is now the most common cancer in most cities in India, and 2nd most common in the rural areas. But still, breast cancer is a non-existent entity for a majority of population till a near and dear one suffers from it.  Social communication is a key dimension of OOH, and so, Global has offered its prime hoardings for this social cause to ensure the massage reaches the masses. Global has also expressed its desire to assist Ogaan in similar initiatives in the future.

Archana Pillai, director, Ogaan Cancer Foundation, expressed her deep appreciation of the support extended by Global Advertisers. According to her, “The underlying concept behind the program was to convince enough people to take one small step for awareness building since early detection is the best prevention possible. With the help of Global Advertisers we were able to send this message out to a larger audience.

Chairman and MD of Global Advertisers, Sanjeev Gupta said, “Breast cancer claims one life every 10 minutes. According to Ushalakshmi Breast Cancer Foundation in India, close to 1 lakh women are affected by breast cancer ever year and more than 50 per cent of breast cancers are detected at an advanced stage. We all should join hands in this initiative. I heartily appreciate Ogaan Cancer Foundation noble initiative to make people more aware of this condition.”

Premium Hoarding in Mumbai