Mumbai: The ‘MCHI CREDAI Property 2013, the prestigious 21st Real Estate and Housing Finance Exhibition, invites home buyers to the sprawling MMRDA 
Grounds from April 11 to 14, 2013. Global Advertisers, India’s premier outdoor advertising agency, has created the buzz for the exhibition through an outdoor campaign that employs imposing giant-size billboards across Mumbai.
The campaign has already generated intense curiosity among buyers through a larger than life billboards that carry the message ‘Mumbai makes me happy; where dreams come true’.
The stage is all set to showcase Mumbai’s heritage and some current and future iconic landmarks stand tall as proof of a future-ready Mumbai.
The participants of MCHI-CREDAI property exhibition said that they have never seen a campaign like this. The members of MCHI are also very happy with the response they are attracting through outdoor advertisement. The campaign has been conceptualised by Amit Gupta from Global who suggested that they should deploy big hoardings for MCHI campaign. His advice has resulted in desired impact on prospective clients of MCHI-CREDAI property exhibition 2013.
Global’s MCHI-Credai Exhibition outdoor displays span the entire Mumbai Metropolitan Region (MMR):
Western Line: Marine Drive, Dadar, Mahim, Juhu, Andheri, Kandivali, Peddar Road, Prabhadevi, Santacruz, Jogeshwari, Goregaon, Malad, Borivali, Bandra, Santacruz,Worli, Dahisar, Virar, Khar, Boisar, Vasai, Nalasopara and Mumbai Central.
Central Line: Thane, Sion, Byculla, Powai, Vikroli, Parel, Mulund Kalyan, Ambernath
Harbor Line: Vashi, Panvel, Shahad, Kurla, Chembur
The exhibition is yet another real estate feather in Global Advertisers’ cap this year. The agency has become synonymous with success when it comes to real-estate OOH campaigns in Mumbai that include mega brands like Wadhwa Builders, Rajesh Lifespaces, HubTown, Dosti Group, Rosa Bella , Kalpatru, Mantri, Ajmera Realty; Ekta World, India Bulls Real Estate, Hiranandani Constructions, Kanakia Spaces, Nirmal lifestyle- Sports City, Rustomjee and many more.
Amit Gupta, Joint Director-Sales, Global Advertisers, says, “The core value of our business is honouring what we commit to our clients. No matter what it takes we ensure that we deliver the best packages at most competent rates with 360 degree visibility to our clients. Our team at Global is known for fresh ideas, and innovative strategies that help us achieve goals set by our clients. It helps that our new schemes, rotational and barter plans have become very popular with our real-estate developer clients in Mumbai.”
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