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Rajesh Lifespaces Mumbai – Advertising in Mumbai
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Tag Archives: sanjeev gupta
Global advertisers to campaign for U’khand flood victims
Jun 28, 2013
Mumbai: Global Advertisers, India’s premier outdoor agency urges Mumbaikars to help Uttarakhand flood victims by donating in Prime Minister Relief Fund. Stranded pilgrims in the affected areas of U’khand are fighting like a warrior against the death. Those who are alive are living in extreme weather condition with scarcity of food, medicine and shelter. Uttarakhand has observed this as the most horrible natural disaster in the history of the state. “U’kahnd is going through the worst crisis of all times. Through our huge display, we request to the people of Mumbai to donate in PM’s relief fund generously.” said, Sanjeev Gupta,MD, Global Advertisers.
For the record, Global Advertisers has been involved in several social awareness campaigns such as Save the Girl Child, Ogaan Cancer Foundation, Blood Donation, Medical Camps, Book Donation, Go Green Campaign, Sr. Citizen Help Initiative, Clothes & Food Donation Programmes, Don’t Drink and Drive initiative and many more.
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Global News: Outdoor Asia
Global Advertisers featured in Outdoor Asia, Industry’s best magazine for OOH medium.
Global Advertisers launches Live Chat & Skype for advertisers
In this fast paced life when advertisers get everything ready for their marketing campaign, they feel blessed. In the present scenario where meeting project deadlines, launching of new product or services on time, certainly adds value to brand’s image. Therefore, to make an advertisers life easy, it becomes very important to save their time and energy. Hence, India’s premier outdoor agency Global Advertisers has revolutionized the old approach of meetings, discussions and interactions by setting up an online business model. Now, advertisers can save their time and get the best deals for outdoor campaign by just clicking onto Global’s official website. The LIVE CHAT & SKYPE account of Global Advertisers will immediately connect the user with Global’s representative.
Sanjeev Gupta, MD, Global Advertisers, says “to save time, energy and improve the quality of customer relationship, we have started LIVE CHAT services. We believe that in an era of digital communication, the presence of a company on various digital platforms help the business to grow in manifolds. This initiative will further enhance our reach, reduce the time-gap and expedite the execution of outdoor campaign.”
To avail these services, advertisers will have to submit their details online including name, mobile number and their requirement. This information will be directed to Global’s representative immediately who will take over the chat.
Pt. Jasraj has been awarded with 5th Glory Awards 2013
Pt. Jasraj, Anup Jalota, Sanjeev Gupta and others
Mumbai, Jan 20, 2013 (Washington Bangla Radio) Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists.
Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma Vibhushan Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center in Worli.
On the occasion, Sanjeev Gupta, M. D. of Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”
Pt. Jasraj has been awarded at 5th Glory Awards 2013
CAPTION: Sanjeev Gupta, Pt.Jasraj and Anup Jalota.
Mumbai: Legendary bhajan singer Anup Jalota conceptualized Glory Awards four years back to recognize the talent of Indian classical singers and artists. Today, Glory Awards has reached its peak by awarding “5th Glory Awards” to Indian classical vocalist Padma vibhushan -Pandit Jasraj from the hands of Mr. Sanjeev Gupta, Managing Director, Global Advertisers on 19th January 2013 at Nehru Center, Worli,Mumbai.
On the occasion, Sanjeev Gupta, M. D. of Global Advertisers said “we are honoured to be associated with Anup ji. On-behalf of Global team, I would like to congratulate Pandit Jasraj ji and I truly value his contribution in making Indian classical vocalists popular internationally.”
Billboards gained momentum in 2012
Large size canvases, colourful illumination, strategic location, dynamic and zbold innovations, all have contributed to the success of billboards in 2012. Giant appearance and unavoidable 24X7 presence of hoarding,communicates brand’s message to mass audience. Despite the cutting edge competition with LED Displays and Transit Media, hoardings are still considered as the ‘Most–Effective’ OOH media.
In 2012, an OOH campaign of a brand consists: 60 percent Hoardings, 20 percent Transit Media, 15 percent Digital Displays and 5 percent other media. Real-estate, Automobile, Telecomm, BFSI, Entertainment, and FMCG have been giving more than 50 percent preference to hoardings, while education sector allots 80 percent of their budget to hoardings for an OOH campaign.
Global Advertisers, an integrated outdoor advertising solution provider witnessed the growth of hoardings in bounds and leaps this year. The agency has revealed that the core business involves: Primarily Hoardings, Bus Media, Street furniture and Gantry.
Sanjeev Gupta, Managing Director, Global Advertisers believe that “Indian outdoor industry is going through a transformation. New technology and modern ideas of new generation are combined to deliver the best solution to an advertiser. But, the fundamentals of business have not changed and so the demand of hoardings. This year, hoardings have been the favorite of marketers and Thane has come out as an emerging market for an advertisers.”
Global Advertisers creates buzz for ‘Mere Dost Picture Abhi Baki Hai’
Global Advertisers, India’s leading outdoor agency in its class, has been roped in to create outdoor buzz for the soon-to-be-released comedy movie Mere Dost Picture Abhi Baki Hai, starring Sunil Shetty, Rajpal Yadav and Udita Goswami.
As part of the mandate, Global Advertisers is conducting a promotional campaign for the film through its premium hoardings across Mumbai.
Sanjeev Gupta, managing director, Global Advertisers, said, “We have engaged best of our hoardings to promote this movie across Mumbai. The campaign has been tailored to tap audiences of all age groups. In our endevour to promote Bollywood, Global has introduced various attractive offers for the film industry for this monsoon season that have benefited several clients. We are glad to add Mere Dost Picture Abhi Baki Hai to our achievements.”
The agency had previously carried out OOH campaigns for Bollywood blockbusters such as ‘Shanghai’, Tere Naal Love Ho gaya’, ‘and ‘Dirty Pictures’ in 2011.
‘Mere Dost Picture Abhi Baki Hai’ will release on July 20, 2012. The movie is being promoted by Filmy Box Movies
Global Advertisers Congratulates SRK and KKR Team
Global ONN the mark
Leading OOH agency promotes ONN, the new premium inners brand from Lux Hosiery
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Outdoor Campaign – ONN (SRK _ Lux Innerwear) |
While the ONN TVC, has already hit the market and created buzz with the concept ‘What you wear is actually who you are’, powered byGlobalAdvertisers, the outdoor campaign to promote ONN kicked off on May 1.
Lux Hosiery, the well-known hosiery brand, which owns ONN, roped in The King of Bollywood Shahrukh Khan in an all-new look as its brand ambassador. As the product mainly targets youth, Global has used strategically relevant hoardings across Mumbai to drive the brand message home.
Commenting on the Campaign, Sanjeev Gupta, Chairman and MD of Global Advertisers said, “It is a matter of pride for us to be associated with a well-known brand like ONN. We were clear that we wanted to do our bit to make ONN the top most choice for youth in India. It helps that the hoardings are at strategic locations and the creative is so stunningly original. We have executed the campaign seamlessly and are confident that it will create the desired impact for ONN.”
Building the perfect property
Point of View – Building the perfect property
Spot on!
I thoroughly enjoyed reading Rajasrshi Bhattacharjee’s article ‘Building the perfect property’ in the latest issue of Business Standard. In the article, Ramanujam Sridhar of brand-comm rightly recognises that ‘The property you are trying to create needs to be close to your core proposition’.
Several brand campaigns fall flat because they fail to keep this simple insight in mind. I know this is true from my 16 years in outdoor media solutions business.
I hope to see a similar article on the art and skill on using outdoor media to build a brand in my favourite media publication.
Thank you for doing such a great job.
Sanjeev Gupta
MD, Global Advertisers
To manage time, manage people
Effective leaders understand that delegating work is half of time management
Time management is rarely aproblem for leaders who understand people management. Why put quality and efficiency at risk by trying to manage too many things at the same time? Why indeed when you can get team members to do it for you?By Sanjeev Gupta
In other words, if you are good with people, you will know how to create, work in and lead a team that takes on your workload and leaves you to strategize, lead and innovate. For a leader, this means identifying, nurturing and monitoring people who can share some of the work that one does in the course of a normal workday.
Of course, one has to understand that a leader still has to be grounded, informed and vigilant for every shift in the emotional climate of his workplace to stay on top of the situation. This is because the energy of a team cannot rise above the enthusiasm of its leader.
Sanjeev Gupta is the MD of Global Advertisers, a 360 degree OOH media solutions company, known for its innovative offerings, media-mix plans and value-for-money approach
Creative Advertising Campaigns 